Senior Marketing Specialist | Remote

Job Description

Our client is seeking a Senior Marketing Specialist with a strong general marketing background, a hands-on approach, and a proactive mindset. This role is ideal for candidates who are not only strategic thinkers but also willing to actively contribute to marketing initiatives and support the team beyond just management.

Key Responsibilities:

• Oversee and coordinate internal marketing projects, including website redesigns, campaigns, and landing pages.
• Conduct thorough market research to identify industry trends, opportunities, and competitive positioning in target markets.
• Develop and implement omnichannel marketing campaigns, ensuring alignment with business goals while collaborating with specialists for consistency.
• Prepare project proposals, campaign briefs, and post-campaign reports to measure performance, analyze ROI, and optimize future marketing efforts.
• Work closely with sales teams, integrating their feedback to align marketing activities with sales objectives and customer engagement strategies.

Candidate Profile:

• Strong marketing experience with a generalist background.
• Proactive and adaptable, with a willingness to step in and support the team where needed.
• Ability to manage multiple projects in a fast-paced environment.
• Strong communication and collaboration skills.
• A problem-solving mindset with a passion for innovation and continuous improvement.