Affiliate Brand Manager | Limassol | iGaming

February 18, 2025
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Job Description

Our client is a young and rapidly growing company seeking a motivated and experienced Affiliate Brand Manager to oversee and optimize their affiliate marketing partnerships with various casino brands. This role is pivotal in managing relationships, maximizing performance, and driving growth through effective spend optimization strategies. The ideal candidate will have a strong background in affiliate marketing, data analysis, and strategic planning.

Responsibilities:

  • Build and maintain strong relationships with casino brands, serving as the main point of contact for affiliate partnerships.
  • Negotiate and optimize affiliate agreements to maximize ROI and achieve desired results for both parties.
  • Collaborate with casino brands to obtain valuable insights and data for performance analysis and optimization.
  • Monitor affiliate marketing performance metrics, including clicks, conversions, and revenue, and provide regular reports to stakeholders.
  • Analyze data and insights to optimize affiliate marketing campaigns for improved performance and ROI.
  • Develop and implement strategies to optimize spend across different brands, channels, and campaigns.
  • Work closely with cross-functional teams, including marketing and finance, to align affiliate marketing efforts with overall business objectives.
  • Ensure compliance with relevant laws, regulations, and brand guidelines in all affiliate marketing activities.
  • Stay informed about industry trends, competitor activities, and regulatory changes affecting the sector.
  • Identify new opportunities for affiliate partnerships and develop strategies to expand the affiliate network.

Requirements:

  • Proven experience in affiliate marketing, preferably in the gambling industry, with a focus on optimization and performance improvement.
  • Strong negotiation and relationship management skills.
  • Excellent communication skills, both written and verbal.
  • Strong analytical skills and proficiency in data analysis tools and techniques.
  • Proficiency in using affiliate marketing platforms and tracking tools.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • Creative thinking and problem-solving skills.
  • Flexibility to adapt to changing priorities and business needs.

Preferred Qualifications:

  • Experience working with casino brands or in the iGaming industry.
  • Familiarity with SEO, PPC, and other digital marketing channels.
  • Previous experience managing affiliate programs or partnerships in the iGaming industry.
  • Advanced proficiency in Microsoft Excel or other data analysis tools.